behind the scenes
Anuva’s team of artisan makers, located in the outskirts of Jaipur, India, is relatively new but Anuva’s entrepreneurial spirit was born under her father’s lead – he runs a very successful furniture and homewares business that has been a key part of her upbringing. Anuva has created a dynamic business working with young up and coming jewellery designers. They not only provide fresh ideas for her collections, it also gives them the opportunity to have their designs made by skilled artisans.
The makers here use readily available natural materials, such as marble, wood, clay, lapis and brass to create unique artisanal pieces, including rings and necklaces. Combining these kinds of materials into a jewellery piece is no easy feat, but Anuva has brought together a terrific team of Makers that effortlessly hand make each piece. No two pieces are the same and their uniqueness is what we love most about them. Rather than investing in new facilities, Anuva has minimised her footprint by utilising existing spaces already created in her father’s businesses.
When we first met Anuva, the Finder for the Fusion Collection, there was something about her that immediately caught our attention. Coming from a solid and very successful business family, it can’t have been easy for a young woman to stand her ground in a highly patriarchal culture.
Anuva is passionate about advancing work opportunities for women - employing mainly locals with families. Where previously they may have travelled long distances for work, they now have more time to manage their responsibilities to family and earn some decent money in their local community. Surprisingly, the intricate painting details are left to the male artisans, who gather round in conversation, whilst they go about their work.