88% of consumers feel brands make it hard to be an ethical consumer

Is it bad to only shop ethically half of the time?

 

Buying things that make a difference is usually an emotional choice and sometimes there are too many factors in play all at once to make the choice you’d prefer. It can be hard to choose ethical every time, but every little bit helps and the best way to improve your contribution is by being educated and informed.

 

We wrote a blog post that has been read thousands of times by people all over the globe. It addresses people’s values and motivations about ethical shopping, and how they navigate the ethical pros and cons in their decisions.

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